Homegrown heroes: How we’ll use our brands to power the economy — Michael Ayim | The Guardian Nigeria News

In the vibrant city of Calabar, Cross River State, two emerging brands—Flixway and ChiefXoxy—are quietly reshaping Nigeria’s entrepreneurial landscape. Led by 23-year-old Michael Ayim from Ogoja, these ventures reflect a bold vision to harness local creativity for economic transformation. Rooted in the fashion and entertainment industries, they are positioning themselves not only as businesses but as engines of sustainable growth and self-reliance.

Flixway, popularly known as “Wear It Yourself,” launched on March 30, 2024, and has swiftly gained attention for its unique blend of style and identity. The brand champions local design, focusing on Nigerian tastes and cultural expression, while supporting the ecosystem of local textile producers, artisans, and tailors. In doing so, it reduces dependence on imported clothing and stimulates internal demand for homegrown fashion.

ChiefXoxy, Ayim’s entertainment brand, is also making its mark despite early setbacks. With the upcoming release of “1923 Gas,” the brand is set to showcase original content rooted in cultural relevance and youth-driven storytelling. Through film, media, and creative expression, ChiefXoxy offers new opportunities for aspiring filmmakers, writers, and producers in a sector brimming with potential yet underserved by formal investment.

Michael Ayim’s dual involvement in both ventures is a testament to the power of youth-driven innovation. His technical know-how, entrepreneurial grit, and community-first mindset underscore the impact young Nigerians can make when given the space and support to grow. But Ayim also emphasises the need for broader structural support—from access to finance and improved infrastructure to tailored skill-building programs and policy incentives.

For Nigeria’s economy to truly diversify and thrive, local enterprises like Flixway and ChiefXoxy must not only be celebrated but also supported. These brands embody a grassroots movement toward self-sufficiency and cultural empowerment. Their success can inspire a shift in national consciousness toward buying Nigerian, wearing Nigerian, and telling Nigerian stories. As they grow, they offer a blueprint for how young entrepreneurs can help drive inclusive economic development, not just in Calabar but across the nation.